NC Brands Sells to Bio-Lab

The deal brings together a prominent specialty chemical producer with a major commodity player.

1 MIN READ
NC Brands

Specialty-chemical maker NC Brands has been acquired by the parent firm of chemical powerhouse Bio-Lab.

Earlier this week, KIK Custom Products finished the purchase of NC Brands, a Norwalk, Conn.-based manufacturer of pool and spa water-care products that utilize naturally based enzyme technology.

Lawrenceville, Ga.-based Bio-Lab expects NC Brands’ lines of niche chemicals to complement its own mix of commodity chemicals.

“This is a great match and the combination of two leading North American chemical manufacturers with a great brand proposition to truly differentiate our products in the marketplace,” said Bio-Lab President Jon Viner. “We believe the technology and products of NC Brands complements those of Bio-Lab, and we have similar cultures of deep-rooted customer relationships.”

NC Brands co-founder and CEO Mark Munford will remain with the company indefinitely in a consulting capacity and work closely with Viner and Bio-Lab to integrate the businesses and develop an ongoing growth strategy. “Mark brings a lot of product knowledge and brand vision,” Viner said.

Added Munford: “There’s still a lot to be accomplished.”

For the time being, the operation will continue as normal, Viner said. NC Brands customers should continue to work with whomever they have communicated with in the past. Management will be evaluating the company to determine the logistics of the integration. “We’re taking core company strengths and combining them into a very efficient dynamic,” Viner said.

Munford founded NC Brands with Robert Kulperger approximately 30 years ago. Originally called Natural Chemistry, it took on its current branding in 2016 after making two key acquisitions: of automatic-pool-cleaner maker Red Leopard in 2015, and of chemical manufacturer SeaKlear in 2016. It also purchased Coral Seas in 2017.

About the Author

Rebecca Robledo

Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the “Pulitzer Prize of Trade Journalism.”

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