Poolwerx Enters New State, Makes Key Hire

A new franchisee brings the company into Tennessee.

1 MIN READ

Poolwerx

Poolwerx, the retail and service franchise that started in Australia but has headquarters in the U.S., now has a presence in Tennessee.

Knoxville, Tenn.-based Campbell’s Pools and Spas has signed on as a franchisee with Poolwerx. Campbell’s also relocated its Lenoir City store and reopened as a Poolwerx-branded dealership. In addition to the stores, the company adds four service vehicles to the Poolwerx network.

Tony Campbell will continue to own and operate the stores, which include hot-tub showrooms. It is expected to retain its current staff. He also will continue to operate his construction business as Campbell’s Pools.

The Tennessee company was established by Campbell in 1994. “Tony is the best of the best,” said Poolwerx CEO and founder John O’Brien. “We’re thrilled with the opportunities this collaboration brings to the business.”

Poolwerx now has 34 stores and 196 mobile service units across seven states.

The company also has hired a new director of franchise sales.

Billie Pfeiffer has worked in the pool industry for 30 years. She has served as United Aqua Group’s director of new member sales — domestic and international. She also worked for Horner Equipment in multiple capacities. She has held sales and operations management roles in Australia and Canada.

“Due to the global pandemic, people are traveling less and investing in their backyards more than ever,” Pfeiffer said. “It’s a very promising time for our industry, and there is plenty of opportunity to grow an existing independent pool service operation or become a pool entrepreneur.”

Poolwerx is currently seeking new franchisees across Alabama, Arizona, California, Florida, Georgia, Louisiana, Mississippi, South Carolina, Texas and the northeast.

About the Author

Rebecca Robledo

Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the “Pulitzer Prize of Trade Journalism.”

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