Are you taking advantage of everything that can benefit your business in the new Roaring Twenties? The best way to maintain sales numbers is in consumables and referrals. With a simple business model that encourages ongoing consumption over time – one of the oldest tricks in the book – you too, can boost sales.
Supplemental sanitizers are a great way to increase revenue and achieve a high level of satisfaction with clients. Everybody wins! System components will routinely need to be replaced, and customers will rave about how awesome you made their pool water to all your potential clients.
Buy the Razor Once, Sell ‘em The Blades Forever
The razorblade business model is a simple strategy for increasing revenue using complementary goods. Think printers and ink. Without ink, a printer is useless.
Customers need ink as long as they have the printer. As long as you continue to offer them replacement ink, and the printer is maintained, they will continue sending the business your way.
It works well with all types of pool equipment – salt chlorine generators, AOP sanitizers, ozone generators, UV water purifiers – anything that uses bulbs, cartridges, cells or other components that need replacement. Customers will regularly need to replace the parts to keep their pool equipment working properly.
Let’s assume that as long as the equipment is working, the customer will keep coming back to you for replacements and supplies. Boom—you get repeat business plus future equipment upgrades and new component subscriptions.
Referrals: Turn Customers Into Advocates
Are your clients telling all their friends and family about you? If not, you might be missing out on increased profit margins from referral business.
Increasing the value of existing customers should be a top priority. Ask any successful pool pro how their company stays top-of-mind in a competitive market. They likely will tell you it’s from clients talking them up.
Happy customers stay with you and love to tell their friends about how ‘sparkling clean’ and ‘silky smooth and shiny’ their pool water is. You can directly benefit from word-of-mouth referrals – without spending a dime!
We’re Up by 5 Points, Team. Let’s Bring It Home
Today’s advanced pool sanitizer systems are the simplest way to create that happy customer! These products make it easier than ever to build a solid foundation for your business and create organic growth for years to come. Offer upgrades that give customers what they want while helping build a healthy sustainable future for your business.
Last year forced many homeowners to redesign their living spaces. Total backyard makeovers became a thing. Pool owners came to realize that with a little effort, they can fully appreciate their backyard investments.
For those with existing pools, it prompted renovations and equipment upgrades from updated lighting and energy efficient pumps to new surfaces and deck refinishes and everything in between.
Customers today want pool ownership to be easy. They want the safest, cleanest pool water possible. One of the best ways to create a happy customer is with effortlessly clean water.
Interested in boosting your business with the most complete sanitizer offering in the industry? Click here to get more information.
